Attrition Development Direct Marketing Leadership 
Harvard Business Review
OCTOBER 23, 2014
They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. In the face of this new reality, the marketing leadership team realized that many of their traditional face-to-face activities were no longer sufficient.
Harvard Business Review
SEPTEMBER 22, 2011
Your CFO and finance team can take a leadership role here. For instance, you can calculate the value of turning a detractor into a promoter, or use differences in attrition rates to assess the expected lifetime values of different customer groups. One direct marketer learned this the hard way. Organized learning.
Expert insights. Personalized for you.
8 
Let's personalize your content