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Help Your Team Spend Time on the Right Things

Harvard Business Review

OCTOBER 23, 2014

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. In the face of this new reality, the marketing leadership team realized that many of their traditional face-to-face activities were no longer sufficient.

Team 8
Team Short-term Attrition Marketing 8
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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. For instance, you can calculate the value of turning a detractor into a promoter, or use differences in attrition rates to assess the expected lifetime values of different customer groups. One direct marketer learned this the hard way. Organized learning.

Incentives 10
Incentives Sample Customer Loyalty Metrics 10
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