Attrition Direct Marketing Leadership Management 
Harvard Business Review
OCTOBER 23, 2014
Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. But steps can be taken by managers to overcome this dynamic and better leverage organizational time. Sales was still dependent on them to do the traditional marketing activities.
Harvard Business Review
SEPTEMBER 22, 2011
Your CFO and finance team can take a leadership role here. For instance, you can calculate the value of turning a detractor into a promoter, or use differences in attrition rates to assess the expected lifetime values of different customer groups. The company's managers felt helpless and frustrated. Organized learning.
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