Strategy Driven

SEPTEMBER 27, 2013

Companies understand the meaning of ‘relationships,’ but rarely consider what it takes to make their audiences’ needs a priority. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The Sincere Company.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

AUGUST 14, 2015

It was a stylized 1940’s film noir mystery, the epitome of style and glamour. Well-trained and experienced actors carried the plays and films. While it was playing for the audience, I noticed Riddle’s hand behind the skirted table, conducting my documentary in time to the music. Books typically valued from $14.95 - $29.95

Career 50

Career Succession Film Humphrey 50

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Strategy Driven

MAY 2, 2014

Eliciting feedback from audiences. This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities. Understand your audience. Understand differing personality types of your audiences.

Strategy 92

Strategy Budgeting Audience Risk Management 92