Strategy Driven

SEPTEMBER 2, 2020

Whether your idea for your small business is one you have fleshed out on your own, or one you’ve developed with the help of family and friends, make sure it’s a solid one. Does your target audience live in your area or are they elsewhere? Develop a Clear Business Plan. A good rule of thumb is to start simple.

Microfinance 108

Microfinance Entrepreneur Planning Audience 108

Harvard Business Review

SEPTEMBER 7, 2016

Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. Experiment #5: Microfinance Institutions. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

MARCH 4, 2013

It seems to signal that an enterprise's theory of how to effect change resonates with a lot of people and that the organization is developing a "voice" for effectively communicating its ideas to customers — a crucial success factor. A larger Facebook network suggests that a social-venture idea has legs. Basically, be visible.".

Entrepreneur 8

Entrepreneur Microfinance Media Follow-up 8