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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients. This understanding helps you tailor marketing messages and product offerings to your target audience.

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How to Strengthen Your Reputation as an Employer

Harvard Business Review

Inauthentic employers, with a reputation for failing to deliver on workplace promises, stand at a disadvantage in the race to fill vacancies. Surfacing and addressing these gaps helps protect against employee backlash and reputational risk. The combination of weak employee engagement rates globally and the 3.9%