Strategy Driven

SEPTEMBER 2, 2020

Conducting market research along with taking the time to do a full competitive analysis as it pertains to your business is vital to the success of your company. What is the population size of the consumers you plan to market to? Does your target audience live in your area or are they elsewhere? Conduct the Proper Research.

Microfinance 108

Microfinance Entrepreneur Planning Audience 108

Harvard Business Review

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

MARCH 4, 2013

This makes sense to Milaap.org , a social enterprise in Bangalore that crowdsources low-cost capital for microfinance institutions through its online platform. Sangameswaran advises would-be entrepreneurs to "spend time figuring out what kind of an audience you'd like to attract. Basically, be visible.".

Entrepreneur 8

Entrepreneur Microfinance Media Follow-up 8