Remove B2B Remove Bottom-up Remove Finance
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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

In fact, deep lessons can be taught from aviation for most industries and companies who want to operate efficiently and effectively across organizational silos — those insidious barriers that wreak havoc on a company’s efficiency, collaboration, and, ultimately, its bottom line. logistics, and finance. finance, I.T.,

Industry 284
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The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

About two-thirds were in B2B businesses.). Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Madhavan: For many years, CEOs and executives have focused on improving the bottom line through cost cutting, finding efficiencies in operations and the supply chain.

Price 15
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

The enterprise sales folks and key accounts reps sit atop the food chain, followed by inside sales reps, and at the bottom of the latter you’ll find the customer service reps. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409
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How CMOs and CROs Can Be Allies

Harvard Business Review

The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. The ability to offer financing gave the technology vendor a point of differentiation that helped it beat its revenue projection for the year.

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Global Companies Need to Adopt Agile Pricing in Emerging Markets

Harvard Business Review

One day in December 2014, Sergey, the Russia general manager for a multinational consumer goods company, was up early in the morning, watching the ruble’s value slide by the minute. dollars — or wait it out for another two months and hope that the ruble recovers, since that would give him a leg up on his competitors.

Price 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They have been marketing masters since the beginning of the direct response and haven't let up.

Marketing 105