Leading Blog

NOVEMBER 3, 2023

In fact, deep lessons can be taught from aviation for most industries and companies who want to operate efficiently and effectively across organizational silos — those insidious barriers that wreak havoc on a company’s efficiency, collaboration, and, ultimately, its bottom line. logistics, and finance. finance, I.T.,

Industry 268

Industry Stage-Gate Organization Company 268

N2Growth Blog

NOVEMBER 30, 2010

The enterprise sales folks and key accounts reps sit atop the food chain, followed by inside sales reps, and at the bottom of the latter you’ll find the customer service reps. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 409

Blog Ryan B2C Brand 409

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They have been marketing masters since the beginning of the direct response and haven't let up.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 26, 2015

The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. The ability to offer financing gave the technology vendor a point of differentiation that helped it beat its revenue projection for the year.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Madhavan: For many years, CEOs and executives have focused on improving the bottom line through cost cutting, finding efficiencies in operations and the supply chain.

Price 8

Price Productivity Products Simon 8

Harvard Business Review

SEPTEMBER 19, 2016

One day in December 2014, Sergey, the Russia general manager for a multinational consumer goods company, was up early in the morning, watching the ruble’s value slide by the minute. dollars — or wait it out for another two months and hope that the ruble recovers, since that would give him a leg up on his competitors.

Price 8

Price Globalization Depreciation Marketing 8