Harvard Business Review

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years. Cultural variations are important.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The AIDA model and its variants are the basis for sales funnels at many B2B firms. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. Both practices have long developed insights into their customers based on data and analytics. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

APRIL 20, 2017

unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. more competitive prices, more localized products) and improve their risk management and operational efficiency. Many companies are assessing their exposure to specific policy decisions (e.g., if the U.S.

Depreciation 8

Depreciation Contingency Plans Policies Marketing 8