B2B, Focus Group, Industry and Technology

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B2B

Focus Group

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Understanding Customers in the Solution Economy

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. My INSEAD colleague, Professor Markus Christen, and I have been researching "solution" strategies in a number of industries. Traditional research techniques (surveys, focus groups etc.)

B2B

B2B Business Objectives Focus Group Marketing

What You Need to Know About Segmentation

Harvard Business Review

JULY 9, 2014

As Businessweek’s Jessica Grose reported , the maker of the test, Swiss Precision Diagnostics, has a 25% share of the at-home pregnancy-testing industry and is targeting its marketing efforts at Millennials. For one, he notes, “focus groups are dead. 5) Differentiable. 6) Actionable.

Market Segmentation

Market Segmentation Marketing Insurance Price

Leadership Digital

Understanding Customers in the Solution Economy

What You Need to Know About Segmentation

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