This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove B2B Remove Focus Group Remove Technology Related Topics
Marketing Management Operations Innovation Development Market Segmentation Business Objectives Marketing Strategy Industry Strategy More Related Topics >
article thumbnail

Understanding Customers in the Solution Economy

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Traditional research techniques (surveys, focus groups etc.) Technology can help here.

B2B 14
B2B Business Objectives Focus Group Marketing 14
article thumbnail

What You Need to Know About Segmentation

Harvard Business Review

JULY 9, 2014

Grose quotes IbisWorld researcher Jocelyn Phillips as pointing to the high-tech aspects of Clearblue’s test, also noting that young women might be more willing to shell out more money for such technology — the digital version costs about $5 more than the boring old blue and pink line version. 5) Differentiable. 6) Actionable.

Market Segmentation 8
Market Segmentation Marketing Insurance Price 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024