B2B Focus Group Management Technology 
Harvard Business Review
AUGUST 24, 2012
Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. General Electric helps hospitals manage and use patient data rather than selling them the equipment and software to do the job. Traditional research techniques (surveys, focus groups etc.)
Harvard Business Review
JULY 9, 2014
Grose quotes IbisWorld researcher Jocelyn Phillips as pointing to the high-tech aspects of Clearblue’s test, also noting that young women might be more willing to shell out more money for such technology — the digital version costs about $5 more than the boring old blue and pink line version. 5) Differentiable. 6) Actionable.
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