B2B Focus Group Marketing Technology 
Harvard Business Review
AUGUST 24, 2012
Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. B2B customers regard a solution as something that helps their business. Traditional research techniques (surveys, focus groups etc.)
Harvard Business Review
JULY 9, 2014
The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.
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