Put the “and” Back in “Sales and Marketing”
Harvard Business Review
OCTOBER 30, 2014
Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. They are best positioned to spot and understand emerging trends, build strong bonds with customers, and distill new opportunities into real action.
12 
Let's personalize your content