Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart.

Marketing 10

Marketing Guidelines B2C Analysis 10

Harvard Business Review

DECEMBER 18, 2017

“Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible. “FOX Sports has always been about fans first,” says Tom Zentmeyer, Vice President, Technology and Games at FOX Sports. “It’s tribal. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

OCTOBER 2, 2012

The company is now pervasive - with 65 million unique visitors each month scouring the site for reviews of hotels, restaurants and sites around the globe. Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something.

EBITDA 8

EBITDA Engineering Travel Business Model 8