Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. It had taken a long time to organize the workshop. But the workshop flopped. Commitment and expectations were high.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Managers invest so much effort in presenting their companies in a good light (especially if a key customer is involved) that they forget that the workshop is not a sales workshop.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

NOVEMBER 19, 2013

On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important. One of the entrepreneurs, Sun, describes it as: “a workshop… turned into a hackathon. The entrepreneurial teams work with the client teams to build real prototypes on-site. And they don’t leave until it is done.

Innovation 9

Innovation Company Entrepreneur Constraint 9