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The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8
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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

Every successful business has, at its heart, a theory of the business—an underlying set of supporting objectives and a corporate philosophy that gives people a foundation on which to operate. The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.".

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Social Media Influence | N2Growth Blog

N2Growth Blog

Jerry Anderson, CCIM We are closing a $4million office building next week as a direct contact from my Twitter tweets about distressed real estate situations and the FDIC taking over banks. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.]

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