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A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Many businesses refuse to give change for meters and buses, except to customers, because it depletes their cash till and takes employee time to go back to the bank for more change.

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The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

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Data: One Antidote to Risky Behavior

Harvard Business Review

Risk management isn't exclusive to banking. Substitute merchandiser in retail for the product manager at a pharma company or the brand manager at a packaged goods firm, and it's tempting to dredge up the "man-versus-machine" metaphor. Go ahead and do your analysis. But we're gonna pull the trigger.".

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.". Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business Review

Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her. He also had his own BBI success story: As a brand manager in the beauty group, he had revived its 20-year-old FreshFace makeup-removal product line, increasing sales 60% in three years.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Jerry Anderson, CCIM We are closing a $4million office building next week as a direct contact from my Twitter tweets about distressed real estate situations and the FDIC taking over banks. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. What more proof does one need? EC Sheedy Fascinating!

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