Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

Harvard Business Review

JUNE 6, 2013

firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. But Chinese firms to not have to create a branding capability from scratch. He notes that U.S.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

FEBRUARY 28, 2018

Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her. Customers seemed to love the convenience, and the R&D, marketing, and executive teams had gotten excited about the service as a platform to test new offerings.

Case Study 10

Case Study White Paper Analysis Brand Management 10

Harvard Business Review

MAY 24, 2012

Risk management isn't exclusive to banking. Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. Pharmaceutical manufacturers, insurers, and retailers invest millions in risk avoidance.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. What more proof does one need?

Media 407

Media Influence Blog Real Estate 407