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A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Many businesses refuse to give change for meters and buses, except to customers, because it depletes their cash till and takes employee time to go back to the bank for more change.

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The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.". Boston's Port Authority, which has responsibility for bridges, airport, and harbor terminals, once described its Main Thing as "Advancing Boston's pace of economic development.".

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Social Media Influence | N2Growth Blog

N2Growth Blog

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Jerry Anderson, CCIM We are closing a $4million office building next week as a direct contact from my Twitter tweets about distressed real estate situations and the FDIC taking over banks.

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