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A Leader’s Guide to Emotional Branding

Lead Change Blog

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Many businesses refuse to give change for meters and buses, except to customers, because it depletes their cash till and takes employee time to go back to the bank for more change.

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The Real Reasons Chinese Firms Have Weak Branding

Harvard Business Review

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

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Data: One Antidote to Risky Behavior

Harvard Business Review

Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. Risk management isn't exclusive to banking. Risk management isn't exclusive to banking.

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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.". Dr. George H.

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business Review

Although she was sad to see her longtime colleague, Anne Bank, go, she was more consumed with trying to figure out who should replace her. He also had his own BBI success story: As a brand manager in the beauty group, he had revived its 20-year-old FreshFace makeup-removal product line, increasing sales 60% in three years.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Jerry Anderson, CCIM We are closing a $4million office building next week as a direct contact from my Twitter tweets about distressed real estate situations and the FDIC taking over banks. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. What more proof does one need? EC Sheedy Fascinating!

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