Banking Bureaucracy Finance Technology 
Harvard Business Review
JUNE 23, 2017
The fashion and finance verticals had the highest propensity to select the best-known, top-of-the-line product, while manufacturing and health care had the lowest. #4: Banking, technology, and consulting would be price sensitive, while manufacturing, health care, real estate, and fashion are price conscious. #5:
Harvard Business Review
JULY 7, 2015
You will lose the bankers if your guidepoint is startups rather than growth; it is not banks’ business to invest in startups with few assets to secure as guarantees. Tip 5: Study the financing food chain starting from the end, not the beginning. Don’t ignore the companies who are leasing equipment to growth firms.
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