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Doing Business in a Big Data World

Strategy Driven

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Unstructured data is very different.

CIO 50
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How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)

Harvard Business Review

They might draw from CRM systems to evaluate the lifetime value of a customer, for example, or optimize pricing based on supply chain systems about available inventory. Firms still use statistics packages, spreadsheets, data warehouses and marts, visual analytics, and business intelligence tools.

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How to Compete When IT Is Abundant

Harvard Business Review

And given the complexities involved in building up competitive IT weaponry, businesses won by out-spending and out-resourcing their opponents. Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email.