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The Professional: Seven New Rules

Strategy Driven

Folks at Danone learned it from Grameen Bank Founder Mohammad Yunus, who asked them to consider putting Danone’s special formula nutrient in an edible cover, not a disposable package. They may get sold in countries that do not have any recycling capability. Traditionally, a rainmaker has been understood to be a great a salesperson.

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How to Harness the Customer Awakening

Harvard Business Review

Imagine you're a major bank. Would you want to start a Facebook page and let anyone weigh-in with what they thought of you, and of banking in general? HDS put Hu Yoshida , its highly-respected chief technology officer, in the limelight to attract high-level audiences. Here's how: Get your experts out front.

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