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2010: When Leadership Hit the Rapids

Harvard Business Review

As the year draws to a close, I'm reflecting on what I have learned about leadership from my clients. It has been a year of challenges for most: relentless business demands, continuing change, and higher expectations from them as leaders. Over the last twelve months, I have seen the best and worst in leadership.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

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