Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff
Harvard Business Review
DECEMBER 7, 2017
Many retailers (even banks) incorporate cafés to engage the senses and encourage consumers to linger, such as Restoration Hardware’s new 70,000-square-foot place in Chicago, which features a courtyard café, an espresso bar, and a wine room. Consider what I think is the best new retail format in ages: Eataly.
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