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Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Harvard Business Review

Many retailers (even banks) incorporate cafés to engage the senses and encourage consumers to linger, such as Restoration Hardware’s new 70,000-square-foot place in Chicago, which features a courtyard café, an espresso bar, and a wine room. Recreational Equipment Inc.

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Make Customers Want to Buy Offline

Harvard Business Review

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. In that time, it’s grown from less than 70 branches to nearly 400, becoming the largest regional bank in the Western US.

Retail 11
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. But too many major companies — Bank of America, Sports Authority, United Airlines, Best Buy, and Walmart to name just a few — that need to get it, don't. The companies thriving today are operating by a new set of rules — Social Era rules.