Benchmarking Ethics Finance Short-term 
N2Growth Blog
DECEMBER 5, 2010
The reason this is such a great question is that I’ve witnessed far too many executives confuse vision and mission in terms of both definition and application. Our responsibility is to respect the ethic. Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission.
N2Growth Blog
AUGUST 5, 2010
Rather they should benchmark their decisions against the question of “is it the right thing to do?” I don’t know about you, but it’s almost as if we have raised a generation of leaders who feel they have a moral and ethical obligation to be politically correct – WRONG. How sad is this? Are these extreme statements?
Harvard Business Review
OCTOBER 17, 2017
Today, we see growing interest in new business benchmarks and in potential breakthrough materials and forms of energy. This point was underscored by Unilever CEO Paul Polman when he courageously told short-term investors who did not support sustainability efforts not to buy his company’s shares. The Moral Frame.
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