Spiral of Silence
FEBRUARY 10, 2012
The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. Yammer and private blogs can provide an anonymous space for employees to speak out. Business Business Leadership Just Ask Leadership Leadership business communications Executive coaching tip Team work WisdomTrapped by Silence.