Blue Ocean Strategy Innovation Loyalty Technology 
LDRLB
SEPTEMBER 12, 2013
Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid).
Harvard Business Review
JANUARY 29, 2013
Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.
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