Leading Blog

MAY 1, 2023

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Blue Ocean Strategy 271

Blue Ocean Strategy Mauborgne Books Leadership 271

LDRLB

SEPTEMBER 12, 2013

Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

SEPTEMBER 20, 2017

Yet instead of going high-touch, Toys “R” Us has opted for high-tech, rolling out new features like Find It Fast , to let customers see which stores had which toys, and using the loyalty program for better targeted ads and better product life cycle management. Rather, they seek to optimize a failing model. In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

JANUARY 29, 2013

Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 9

Strategy Porter Christensen Mauborgne 9