Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow. Paychecks no longer buy loyalty, happiness, and effort. Chan Kim and Renée A. The workplace has undergone a massive shift.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

LDRLB

SEPTEMBER 12, 2013

Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). There are some excellent business & corporate strategy examples of companies implementing the BoP model. You can find him at [link].].

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Harvard Business Review

SEPTEMBER 20, 2017

Yet instead of going high-touch, Toys “R” Us has opted for high-tech, rolling out new features like Find It Fast , to let customers see which stores had which toys, and using the loyalty program for better targeted ads and better product life cycle management. Rather, they seek to optimize a failing model. In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

JANUARY 29, 2013

Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." But you have to think that, to really stay on top, Apple needs to find more blue oceans to conquer.

Strategy 9

Strategy Porter Christensen Mauborgne 9