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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

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How to Prepare for Maternity Leave

Harvard Business Review

Allison Falender is a technology manager at Shell, who is currently planning a maternity leave for the birth of her third son in September. patent agent and a liaison between technology and the intellectual property office,” she explains. There are points in your career at which you have to show up, and your leadership is tested.

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