Bond Development Ethics Film 
Harvard Business Review
MARCH 15, 2017
“You’re not giving others the opportunity to grow and develop strength and breadth.” Playing favorites also dents your own professional development. If you know you have a tendency to play favorites, or at least avoid a certain team member because they aren’t your favorite, you must work on creating bonds.
Harvard Business Review
MAY 8, 2012
When I asked Larry Flanagan, who went on to become MasterCard's celebrated CMO, about their decision to award us the business for the Priceless campaign, he said, "We bonded because McCann Eriksson understood the deep desire of the MasterCard customer, but they understood MasterCard's deep desire, too.". but we're not so sure we can.
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