Harvard Business Review

DECEMBER 13, 2010

Zuckerberg's $100 million gift to Newark coincided with the release of an unflattering film portrait led to some concern that the announcement would be viewed as a publicity stunt. Gates and Buffet had already pledged to give away half before anyone asked them to do it (although Gates preceded Buffet and brought him along).

Reputation 15

Reputation Film Bond Commitment 15

Harvard Business Review

MARCH 15, 2017

If you know you have a tendency to play favorites, or at least avoid a certain team member because they aren’t your favorite, you must work on creating bonds. Maybe you’re both fans of the same hockey team or you both like foreign films. ” Look for areas of common interest. Perhaps you have kids of similar ages.

Management 11

Management Video Team Case Study 11

Harvard Business Review

MAY 8, 2012

When I asked Larry Flanagan, who went on to become MasterCard's celebrated CMO, about their decision to award us the business for the Priceless campaign, he said, "We bonded because McCann Eriksson understood the deep desire of the MasterCard customer, but they understood MasterCard's deep desire, too.".

Belief Systems 16

Belief Systems Tips Audience CFO 16