Gates, Buffet, Zuckerberg, and Strategic Generosity Lessons
Harvard Business Review
DECEMBER 13, 2010
Just ask companies that offer a strategic business case for getting involved with communities in emerging markets. Zuckerberg's $100 million gift to Newark coincided with the release of an unflattering film portrait led to some concern that the announcement would be viewed as a publicity stunt. Generosity is not always well-received.
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