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The Global Rise of Female Entrepreneurs

Harvard Business Review

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. That''s 72 million jobs just from this small sample. and developed Europe — women entrepreneurs have higher levels of innovation than their male counterparts.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

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Adopt an Immigrant Mindset to Advance Your Career

Harvard Business Review

If you want to remain relevant and advance your career in today's global marketplace, you need to serve as an enabler of business growth and innovation. Their stories are just some of the many examples of immigrants who've seized opportunities and brought them to market. Anticipate the Unexpected. Born to Greek parents, Peter M.

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