Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. He is the author of the book, Empathetic Marketing published by Palgrave. FREE COPY of a StrategyDriven Expert Contributor book †.

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Strategy Driven

NOVEMBER 15, 2013

Mark Ingwer is a business psychologist and the founding partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in consumer and business insights. FREE COPY of a StrategyDriven Expert Contributor book †. EVALUATE how StrategyDriven gives you a competitive advantage.

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Harvard Business Review

AUGUST 15, 2016

In the past, salespeople were often the first step in a purchase process, and could significantly influence customer decision-making by controlling information about pricing, availability, competitive advantage, etc. Great salespeople don’t imitate, they innovate. Great brands avoid selling products.

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