Strategy Driven

NOVEMBER 25, 2013

WHAT’S THE REAL CHALLENGE WITH CRM? CRM adoption rates would triple if salespeople viewed it as something that could help them make a sale. If you have CRM software for your sales and service people, and you have a 72% adoption rate, that means 28% of your sales team, and/or your service team, did NOT adopt it, and most likely hate it.

CRM 59

CRM Customer Loyalty Competitive Advantage Belief Systems 59

Strategy Driven

JULY 15, 2013

Add them to your CRM notes. Get to know the boss and make sure they know your value. Print your CRM history and present it to the new person so they can see your relationship and your value. All of a sudden, CRM diligence can have an impact.). Books typically valued from $14.95 – $29.95

CRM 59

CRM Customer Loyalty Competitive Advantage Books 59

Strategy Driven

NOVEMBER 4, 2013

Jeffrey, You are pretty critical of CRM systems. How do you suggest someone shows the value of CRM to the sales users? Mike, Make the CRM applicable to the sales cycle, not just what they did on Tuesday. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

CRM 59

CRM Advertising Customer Loyalty Competitive Advantage 59

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Books typically valued from $14.95 – $29.95

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

DECEMBER 2, 2013

Every salesperson who has a CRM – SalesForce.com , Microsoft Dynamics, whatever it is – is required to put stuff into their computer on an everyday basis for every sales call they make and there’s one universal truth about it: they all can’t stand it. Books typically valued from $14.95 – $29.95

Real Estate 50

Real Estate CRM Ryan Open-book 50

Strategy Driven

JUNE 29, 2015

Here are five more sales concepts from my original list to put more sales on your CRM and more money in your ATM. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! See the full list here.

CRM 50

CRM Customer Loyalty Competitive Advantage Books 50