Strategy Driven

DECEMBER 23, 2013

Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. By tuning in to customer needs, a company is able to define the market in ways they could not have identified had they only looked inward. About the Author.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

SEPTEMBER 27, 2013

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. The Powerful Role of Trust. The Sincere Company.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

APRIL 27, 2015

To attract, the key ideas are ‘personalized messages’ and ‘value-based’ messages. here are some of the small business, internet, AND business social media value-based messaging and marketing elements I use to transfer my messages. Books typically valued from $14.95 – $29.95

Media 50

Media Video Follow-up Customer Loyalty 50