N2Growth Blog

APRIL 29, 2012

” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. For purposes of advancing this discussion I want to examine a few simple business fundamentals and macroeconomic lessons to lend some historical context to the rapidly evolving state of the blogosphere.

Blog 353

Blog Early Adopters Niche Marketing Magazine 353

Strategy Driven

NOVEMBER 24, 2010

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.” Successful CMOs give an answer that includes a subset of “how I do my job/how we generate value/how we deliver on the promise of the brand.”

Magazine 51

Magazine Chief Operating Officer Newsletter Objective 51

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Business people view these initiatives skeptically, considering them "black holes" where money goes in, and nothing comes out.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Strategy Driven

OCTOBER 23, 2013

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns. Complexity is a huge concern for marketing executives. About the Author.

Marketing 58

Marketing Media ROI Consensus 58