Bottom-up Informal Structure Marketing Operations 
Skip Prichard
JUNE 22, 2020
Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. Left to its own devices, culture often bubbles up negatively, hurting the growth and success of the company. It must be defined up front with careful alignment to everything the organization does.
Terry Starbucker
NOVEMBER 1, 2009
Keep it at the bottom by always thinking of the Golden Rule as you go about your day – it will never lead you astray. This sets up a wall between management and the rank-and-file that is very, very hard to knock down. Keep up the great work! They – This may sound overly simplistic, but pronouns matter.
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