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7 Practices of Alan Mulally that Helped Ford Pass Competitors

Michael Lee Stallard

In an earlier article I wrote about the power of having a vision phrase. Mulally frequently speaks about the vision and factors it into decision-making, including in discussions to evaluate new product development priorities. Mulally talks about the importance of developing a collective point of view.

BPR 352
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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

Mulally challenged this dysfunction head on and championed a single, clear vision for the organization: “One Ford,” With One Ford, the company set about reviving what Mulally called the "phenomenally powerful" Ford brand, promoting “the critical ingredients that made a Ford a Ford.” And the company posted annual profits of $6.6

Brand 193