Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
With its leaders distracted by playing politics and defending turfs, the Ford brand had become listless and unfocused. With One Ford, he put the purpose and values of the Ford brand at the center of the organization and unified the company’s people, plans, operations, and products to restore the brand to automotive leadership.
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