Brainstorming Committee Film Marketing 
Harvard Business Review
OCTOBER 11, 2013
Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. This led to the HR VP brokering a meeting with the CEO and an invitation to make a formal presentation to the Executive Committee.
Harvard Business Review
JUNE 3, 2016
The group brainstormed around this idea, and began to conceive a dramatic new prototype that would enable them to attract a new, younger audience. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team.
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