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Applying a Model for Small Business Continual Improvement

Deming Institute

Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Brainstorming. Improvement and Innovation. 19) Celebrate innovation. Improvement and Innovation. 19) Celebrate innovation. Customers. 1) Create constancy of purpose. Voice of the customer. Lean startup MVP. Processes.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

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