N2Growth Blog

JUNE 6, 2024

To spark creativity, keep in mind: Brainstorming Sessions: Regularly scheduled sessions can help generate fresh ideas. Alex Osborn, the creator of brainstorming, discovered that teams who brainstorm can produce 50% more ideas than those who don’t.

Learning Organization 217

Learning Organization Innovation Organization Six Sigma 217

Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". We have no issue with the importance of the creative individual to generate focused and powerful ideas.

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Groupthink Brainstorming Osborne Consensus 15

Strategy Driven

DECEMBER 7, 2015

If not, it may be time to brainstorm other possible solutions. To learn more, feel free to email Eliza Osborn at eosborn@beautifulplanning.com or call +1 (877) 841-7244. Agree to Revisit the Issue to See if Possible Solutions Work: Follow up with staff and managers to see if this plan works. Do you notice less drama in the cafeteria?

Osborne 50

Osborne Hotels Brainstorming Objective 50

Harvard Business Review

JANUARY 25, 2016

A further example of how the group-versus-individual dynamic affects creativity is the act of brainstorming. During the last half of the 20th century, companies that wanted to encourage creative thinking relied on brainstorming and team building as important tools in their toolkit. However, it proved not to live up to his expectations.

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Creativity Brainstorming Osborne Maslow 8