Brainstorming and Social Capital

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Brainstorming

Social Capital

Work Together or Fail Alone

Coaching Tip

FEBRUARY 3, 2012

Jonah Lehrer's article, "GroupThink" in The New Yorker , January 30, 2012 states that brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn't work. Scientific advances have lead to a situation where all the remaining problems are incredibly hard.

Brainstorming

Brainstorming Groupthink Engineering Creativity

Marketing Is Dead

Harvard Business Review

AUGUST 9, 2012

Help them build social capital. The new marketing helps its advocates and influencers create social capital: it helps them build their affiliation networks, increase their reputation and gives them access to new knowledge — all of which your customer influencers crave.

Marketing

Marketing Social Capital Media Influence

Leadership Digital

Work Together or Fail Alone

Marketing Is Dead

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