The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
If you're not running an innovative innovation contest to invite participation and build brand, then you're reacting to your competitor's competition. This nascent transition will be as profoundly important for future interpersonal communications — and branding — as the transition from radio to television. That is, the importance of "research & development" to business innovation. From Farmville to Pharmville: We Got Game in Business. That's right.