Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. They can work in advertising and public relations or various industries. This can help you land a marketing-related role in any industry.

Marketing 112

Marketing Career Trends Advertising 112

Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.

Technology 15

Technology Venture Capitalist CIO ROI 15

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. Branding Managing yourself Networking' But most of them aren’t for me — I’m an introvert. Is there anything I can do?”

Brand 15

Brand Cialdini Brand Management Conference 15

Harvard Business Review

FEBRUARY 3, 2017

In some technology companies, for example, software development is critical to business success. So the best-performing companies in this industry make sure that software development roles are filled with star talent. In other industries brand management matters more, so the A players tend to be clustered there.

Company 8

Company Sample Software Brand Management 8